Developers, get your hands off the infrastructure

Hello Fellows,

Reflecting on the last 15 years running my tech company, I’ve realized that managing infrastructure can often become a black hole for time and resources. It’s been quite the journey—from being the 'boss' handling servers with our admin in a tiny data center to now, where cloud solutions have lifted many burdens off our shoulders.

Yet, despite these advancements, I see many small companies still overwhelmed by unnecessarily complex setups.

I remember the days when managing infrastructure felt like a badge of honor—complicated AWS configurations, late nights fixing server issues, and backup tapes almost becoming part of the family!

But let’s be honest, was all that complexity really worth it? I thought it was necessary for a long time until I realized how much it distracted us from our core mission:

Creating value for our customers.

Switching to Platform-as-a-Service was a revelation. It dramatically simplified our operations, cutting costs and freeing our team to focus on what we do best. In my upcoming video, I want to share this journey with you. Why keep wrestling with infrastructure when you can streamline it and get back to innovating?

Stay tuned

📣 In the next article, I will discuss how we implement Platform-as-a-Service with SMB companies and our “cloudbar” B2B products.

With Zero Ops-Personel.

Additionally, I am talking about this topic on LinkedIn and YouTube.

I wish you a great weekend,

Adrian